As the leading Venture Capital company of Benelux, we are often questioning ourselves whether we should invest (or should have already invested) in Web 2.0 companies.
Up until now, we didn’t invest in any of the social networking sites, blogs, wikis, podcasting, web-based communities… Yet, the attention these sites are getting from leading VCs is enormous and not only in the US, but also in Europe. So, are we laggards or are we relying on our common sense?
Of course, there are successes; just think of Youtube, Myspace, Facebook, ….
Yet, there are so many web 2.0 sites (have a look at http://www.go2web20.net/), that the chance of picking the successful ones seems very small to us.
Then, what is success? Web 2.0 companies often have the same business models as found during the internet bubble. Visitors, page views, time spent on a web site… count and money will be made through advertising and small fees for extra services. It is true; internet advertising has taken a big flight and most companies now (also the web 2.0 ones) are much more cost efficient, so these business models are possible.
But many web 2.0 companies have one thing in common; they don’t have revenues ‘yet’. Some will certainly succeed, but how do you know what will work or not?
Furthermore, being a technology investor, we are used to think in terms of competitiveness and barrier of entry. For us this is a problem, as web 2.0 companies seem very easy to copy.
However, web 2.0 sites do have their merits. Most of them are very easy to use (even intuitive) and do respond to a market need. I would summarize this market need as people loving to communicate, whether it is to share hobbies, photos, career info, opinions…
Web 2.0 companies bring you into contact with people you would never have contacted before and in this way can create big communities generating the interest of advertisers and there you have a successful company.
So, like all successful investments; it all depends on execution, which is of course dependent on the management team.
You might think; so what is the conclusion? Well, my conclusion is that when valuation is right and we do believe in the management team and the business model, we should invest in web 2.0 companies as it will become (and is already) part of our daily lives.
I would love to read your thoughts, Eline